What Is the ADA Seal of Acceptance?

Dr. Matthew Hannan | My Dental Advocate
ADA Seal of Acceptance

For over 90 years, the American Dental Association (ADA) Seal of Acceptance has been an enduring symbol of safety and effectiveness for dental health products.

After rigorous independent testing, these products receive the prestigious Seal, ensuring the product’s promised benefits are safe, effective, and scientifically proven.


  • Manufacturers submit products to earn the Seal
  • Dentists review the science behind each product
  • Dentists give a thumbs up or down
  • If product receives a thumbs up, the Seal is awarded

More than 400 products with the ADA Seal of Acceptance in more than 15 categories!

Related: Check out entire list here!

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Gold Standard for Dentists & Consumers

The Seal is awarded by the ADA Council and supported by a team of scientists specializing in health and science.

There are many options for dental health products, and the Seal helps products stand out and validate product efficacy. As a result, it has become the most trusted mark in oral hygiene since 1931.

Two-thirds of Americans recognize the seal, and 70% will choose a Seal product over a non-Seal alternative.

 Related: Best MDA Recommended Products

What Is the American Dental Association (ADA)?

For more than 160 years, the American Dental Association has worked alongside 160k+ members to drive dentistry forward for future success.

The ADA’s mission is to support the advancement of public health while helping dentists achieve professional success.

ADA Seal Chair-side Guide Cover Image
Click the image to see the ADA Seal Chairside Guide

How Does the ADA Help Dentists?

  • Performs clinical research
  • Facilitates practice transitions
  • Provides insurance for members
  • Supports personal success
  • Advocates for public policy
  • Provides online continuing education
  • Allows for volunteering opportunities
  • Organizes clinician support groups

Recommended Reading: Five Qualities of a Great Dentist

My Experience & Expertise

The next time you need toothpaste or mouthwash, find one with the ADA Seal of Acceptance.

Suppose you desire to learn more about the American Dental Association or the ADA Seal of Acceptance, click here.

Need a second opinion? We can help! Learn more. Knowledge is power when cultivating healthy dental habits. The more informed you are, the better positioned you’ll be to prevent avoidable and potentially costly dental procedures for you and your family. Watch for future blog posts, where we’ll continue sharing important information, product reviews and practical advice!


About the Author

Dr. Matthew Hannan, also known as “Dr. Advocate,” is a board-certified dentist on a mission to provide accurate dental patient education. He attended Baylor University before completing dental school at UT Health San Antonio School of Dentistry. He now lives in Arizona with his beautiful wife and 4 kids. Dr. Hannan believes everyone should access easy-to-read dental resources with relevant, up-to-date dental research and insight to improve their oral health.

Matt Hannan, DDS Signature | My Dental Advocate

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