Top 5 Best All-Natural Whitening Toothpaste Review 2023

Dentist Tested and Reviewed | Time to Read: 9 mins

By: Dr. Advocate
Updated: February 22, 2023

All-natural ingredients have become increasingly popular as many individuals look to avoid unnecessary toxins or chemicals. This healthy mindset has impacted all industries, including food, health, beauty, oral care, and products (BPA-free).

Toothpaste ingredients have recently been placed under a microscope to nail down what ingredients are essential and others that can be left out. As a result, ingredients such as sodium lauryl sulfate, peroxides, dyes, artificial sweeteners, artificial flavors, preservatives, and parabens have been left out of most all-natural toothpaste formulations. Instead, these undesirable ingredients have been replaced with minerals, including sea salt, aloe vera, coconut oil, and essential oils.

Most of these all-natural toothpastes is fluoride-free; however, some are available with fluoride. In addition, each product is specifically formulated to gently whiten without damaging the enamel or leading to tooth sensitivity.

Tested and Reviewed

1. Best Overall: Dr. Sheffield’s Certified Natural Toothpaste
2. Best Sensitivity: Native Toothpaste
3. Best Activated Charcoal: Tom’s Activated Charcoal Toothpaste
4. Best All-Natural: Lumineux Oral Essentials Whitening Toothpaste
5. Best Budget: Hello Activated Charcoal Toothpaste

Evaluation Criteria

We highlight each product’s unique, advertised benefits, identify their pros and cons and score each one from 1 to 5 based on four categories. The toothpaste with the highest score is crowned the overall champion; however, we’ll also give suggested patient benefits for each product. Prices listed are subject to change and discussed in each review, however they were not considered within the scoring criteria.

• Effectiveness: Does the toothpaste treat the advertised need? How effective were the results?
• Comfort: Was the toothpaste comfortable? Was there any burning, stinging or uncomfortable sensation?
• Taste: How was the overall taste? Was it refreshing? Did it alter your sense of taste?
• Likeability: Likeability: Is the toothpaste likeable and enjoyable to use?

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1. Dr. Sheffield’s Certified Natural Toothpaste

Best Overall

Dr. Sheffield’s Certified Natural Toothpaste

$12.99 ($1.30 / Ounce)

Dr. Washington Wentworth Sheffield was a respected dentist who created a creamy-textured, teeth-cleaning product for his patients. He formulated the paste in his office and added mint extracts to improve the flavor. Then, he began testing the new product on his patients and received rave reviews. Soon after establishing Sheffield Dentifrice Co. in 1880, with the help of his son, he constructed a manufacturing plant on his property.

Today, the plant still stands in New London, Connecticut, where his premium natural toothpaste is made. Dr. Lucius Sheffield was the only child of Dr. Sheffield. His father was the first to develop toothpaste; however, he was the first to place the paste into a collapsible tube. He found inspiration while watching Parisian artists preparing their paint palettes.

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03/24/2023 07:19 am GMT

Dentist Review

Dr. Sheffield’s Certified Natural Toothpaste offers a delightful natural mint flavor. There’s no spicy burn or altered taste, and the toothpaste is surprisingly gentle on the sensitive gum tissue. Also, most importantly, it provided effective whitening without sensitivity. Furthermore, the ingredient formulation is all-natural, free of additives, and exhibited many hours of lasting fresh breath. Our only complaint is the absence of fluoride to repair weakened enamel and prevent tooth decay.

2. Native Toothpaste

Best Sensitivity

Native Fluoride-Free Natural Toothpaste

$12.00 $9.93 ($2.42 / Ounce)

Native was founded by Moiz Ali, who sought to create a clean deodorant without aluminum. Their product line includes deodorant, body wash, bar soap, sunscreen, and toothpaste. The toothpaste can be purchased with or without fluoride and is made with naturally derived cleansers.

Native prides themselves on simple and effective ingredients such as hydrated silica, a whitener derived from naturally occurring minerals. Similarly, sodium cocoyl glutamate is a fruit-based natural cleanser, and xylitol is a plant-derived sweetener. Lastly, they offer two flavors: wild mint and activated charcoal, seeking to whiten teeth gently.

Buy Now (Fluoride-Free) Buy Now (Fluoride)

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03/24/2023 08:48 am GMT

Dentist Review

Native Toothpaste’s wild mint flavor + peppermint oil was a perfect balance of flavor without stinging, burning, or bitterness. It was refreshing to use, and fresh breath lasted for many hours afterward. The fluoride benefits protect against cavities and strength weakened enamel. Also, there was no sensitivity after using it for many days, which is uncommon for many other whitening kinds of toothpaste. Unfortunately, the whitening shade difference wasn’t as noticeable compared to other competitors; however, we understand results may vary between individuals.

3. Tom’s Activated Charcoal Toothpaste

Best Activated Charcoal

Tom's of Maine Activated Charcoal Whitening Toothpaste

$26.43 ($1.87 / Ounce)

Tom’s of Maine was founded in 1970 by a husband and wife who discovered the benefits of natural, unprocessed foods. They soon created their natural personal care products. Laundry detergent and soap were their first products; however, toothpaste followed quickly after.

Today, they have several natural products, including toothpaste, floss, mouthwash, deodorant, and body wash. They offer over 20 adult and children toothpaste products with or without fluoride. Tom’s Activated Charcoal Toothpaste has no sodium lauryl sulfate, gently whitens teeth, and helps protect against cavities.

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03/24/2023 09:00 am GMT

Dentist Review

Tom’s Activated Charcoal Toothpaste offers a strong peppermint flavor; however, it has a spicy kick. The texture was smooth and comfortable to use. Also, the fluoride benefits protect teeth against cavities and strengthen weakened enamel. It was effective with overall whitening, and fresh breath was great initially however seemed to fade shortly after. We found spitting black toothpaste in the sink was unsightly and unusual to see because it gives off a dirty mouth feel. With that being said, our mouths felt clean and refreshed after using this toothpaste.

4. Lumineux Oral Essentials Whitening Toothpaste

Best All-Natural

Lumineux Teeth Whitening Toothpaste

$15.99 $6.98 ($6.98 / Count)

Lumineux Oral Essentials proved that plant and mineral-rich formulas could compete with leading oral healthcare brands. Over the years, they’ve created unique recipes and had them independently tested at world-renowned University laboratories. “You shouldn’t have to choose between a good product for you and one that works.”

After years of research and development, Lumineux Oral Essentials became the first-ever dentist-formulated, naturally derived, clinically tested, certified, non-toxic oral care company globally. Their product line includes toothpaste, mouthwash, and whitening strips. Their toothpaste is mineral-rich and low in sodium. Also, their naturally derived ingredients include aloe vera, coconut oil, and essential oils.

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03/24/2023 09:02 am GMT

Dentist Review

Lumineux Oral Essentials Whitening Toothpaste features aloe vera as a primary ingredient. This additive was surprisingly fresh and flavorful. Also, the lineup of all-natural ingredients was quite different from the other competitors; however, it provided effective whitening and lasting fresh breath. Unfortunately, there was noticeable sensitivity after use, and we would have desired more toothpaste per tube. However, we realize teeth sensitivity is relatively common anytime whitening ingredients are used, and results may vary between individuals.

5. Hello Activated Charcoal Toothpaste

Best Budget

Hello Activated Charcoal Whitening Fluoride Toothpaste

$36.36 ($2.27 / Ounce)

Craig Dubitsky founded Hello to make the world a friendlier place, starting with your mouth. Hello was created by a small, entrepreneurial crew using thoughtful ingredients. Its mission is to create products that contain naturally sourced ingredients and materials, from sustainable bamboo and stevia to boxes made from 100% recycled paper printed with soy-based ink.

They offer fluoride or fluoride-free toothpaste with many fun flavors, including strawberry, blue raspberry, grape, and soothing mint. Also, you can purchase their epic whitening charcoal toothpaste with or without fluoride.

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03/24/2023 09:12 am GMT

Dentist Review

Hello Activated Charcoal Toothpaste is gentle on the gums, and its consistency is smooth and comfortable to use. The ingredients are similar to Tom’s Activated Charcoal Toothpaste; however, Hello uses sodium monofluorophosphate 0.76% rather than sodium fluoride 0.24%. This toothpaste is less spicy and doesn’t exhibit any bitterness. The flavor is refreshing and enjoyable. Also, it was effective at whitening, and the touch of coconut oil gives off a tropical-mint flavor. Although it features many positives, we still find it unsightly to spit out black toothpaste. It gave us a “dirty-mouth” vibe even though our mouths felt spectacular after using this product.

Overall Champion: Dr. Sheffield’s Certified Natural Toothpaste*

Best Overall

Dr. Sheffield’s Certified Natural Toothpaste

$12.99 ($1.30 / Ounce)

Dr. Washington Wentworth Sheffield was a respected dentist who created a creamy-textured, teeth-cleaning product for his patients. He formulated the paste in his office and added mint extracts to improve the flavor. Then, he began testing the new product on his patients and received rave reviews. Soon after establishing Sheffield Dentifrice Co. in 1880, with the help of his son, he constructed a manufacturing plant on his property.

Today, the plant still stands in New London, Connecticut, where his premium natural toothpaste is made. Dr. Lucius Sheffield was the only child of Dr. Sheffield. His father was the first to develop toothpaste; however, he was the first to place the paste into a collapsible tube. He found inspiration while watching Parisian artists preparing their paint palettes.

Buy Now

We earn a commission if you make a purchase, at no additional cost to you.

03/24/2023 07:19 am GMT

Final Thoughts

Dr. Sheffield’s Certified Natural Toothpaste came out on top because of its delightful mint flavor, comfortable texture, all-natural ingredients, and effective whitening without sensitivity. They’ve been pumping out this product since 1850 and have done an exceptional job of mastering the ingredient formulation.

Lumineux Oral Essentials Whitening Toothpaste came in second and was close to scoring a perfect score. We were delighted with the whitening effectiveness but turned off by its sensitivity afterward. We do realize tooth sensitivity is possible when whitening teeth. Hello Activated Charcoal Toothpaste rounded out the top 3. It offers effective whitening with great flavor + coconut oil. Spitting black toothpaste was unusual and weird, considering it looks as if we have a dirty mouth after use. This is not the case; however, activated charcoal toothpaste may not be for everyone. We appreciate that Hello offers a fluoride and fluoride-free option for this product and many others.

Final Rankings

1. Dr. Sheffield’s Certified Natural Toothpaste 20/20
2. Lumineux Oral Essentials Whitening Toothpaste 19/20
3. Hello Activated Charcoal Toothpaste 18/20
4. Native Toothpaste 17/20
5. Tom’s Activated Charcoal Toothpaste 17/20

* My Dental Advocate product reviews are based on individual experience and your results with the products may vary.

The more you know, the more healthy habits you can develop, saving you and your family from avoidable and potentially expensive dental procedures. Talk to your dental professional for more suggestions on improving oral health and check back for more blog posts and relevant information. Please share this site and let us know what else you’d like to know!