Top 5 Best Kids Toothpaste Review 2023

Dentist Tested and Reviewed | Time to Read: 12 mins
Dr Advocate Avatar IconBy: Dr. Advocate
Updated: January 30, 2023

Many habits are developed early in life and continue into adulthood. Brushing your teeth is one of them, and if it’s not maintained, it can lead to tooth decay and oral pain. The American Dental Association recommends brushing your teeth with toothpaste twice daily to remove plaque and bacteria. If left untreated, biofilm can lead to gum disease and dental decay. In addition, fluoride toothpaste is recommended to provide extra protection against cavities, making teeth stronger.


Top 5 Best Kids Toothpaste | 4 products being reviewedHealthy Tips for Kids

  • Limit the frequency of sugar intake
  • Brush twice a day using fluoride toothpaste
  • Visit your dentist every six months
  • Use a mouthguard during contact sports
  • Use a straw when consuming sugary beverages
  • Floss between teeth when contacts close

Should children use fluoride? According to the ADA, parents and caregivers should brush children’s teeth using a smear of fluoride toothpaste, no more than the size of a grain of rice, for children younger than three years. For children 3 to 6 years of age, parents, and caregivers should dispense no more than a pea-sized amount of fluoride toothpaste.

We understand that some people may not be comfortable using fluoride toothpaste for their kids, so Burt’s Bees Kids Fluoride-Free Toothpaste was also tested. Let’s take a closer look at the best kids’ toothpaste from a dentist’s perspective.



Evaluation Criteria

We highlight each product’s unique, advertised benefits, identify their pros and cons and score each from 1 to 5 based on four categories. The toothpaste with the highest score is crowned the overall champion; however, we’ll also give suggested patient benefits for each product. Price’s listed are subject to change and discussed in each review, however they were not considered within the scoring criteria.


  1. Effectiveness: Does the toothpaste treat the advertised need? How effective were the results?
  2. Comfort: Was the toothpaste comfortable and enjoyable to use? Was there any burning, stinging or uncomfortable sensation?
  3. Taste: How was the overall taste? Was it refreshing? Did it alter your sense of taste?
  4. Likeability: How likeable is it for kids? Will they look forward to using the toothpaste when brushing?

Related Reviews




Orajel Anticavity Fluoride Toothpaste

Top 5 Best Kids Toothpaste | Orajel Anticavity Fluoride Toothpaste

Orajel is a trusted brand for managing pain relief and oral care solutions for young adults and children. They offer many products, including a full line of teething gel, sore mouth relief, toothpaste, and denture pain relief. Orajel is well-known for its mouth and canker sore pain relief gel. This Anticavity Fluoride Toothpaste from Orajel cleans and provides adequate cavity protection with a great-tasting formula. They’ve partnered with Nickelodeon to showcase the popular TV series Paw Patrol on this product. Let’s take a closer look.


Highlights
  • Great tasting formula
  • Sodium fluoride 0.24%
  • Bubble berry flavor

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭑
Taste: ⭑⭑⭑⭒⭒
Likeability: ⭑⭑⭑⭑⭑

Total: 17/20


Best for kids that don’t like bubblegum flavor.


Directions
  • Adults and children 2 and older
  • Brush teeth thoroughly at least twice a day
  • Use as directed

Pros

The bubble berry flavor is enjoyable, pain-free, and comfortable to use. It’s a great alternative if your child doesn’t like the more common bubblegum flavor. Also, it contains fluoride for cavity protection, and there is minimal foaming during use.


Cons

After rinsing, the flavor was quickly eliminated, and there was minimal freshness. We would have expected a longer-lasting, refreshing taste.


Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste, Natural Fruity Bubble Flavor, 4.2oz Tube
$5.79 $1.99 ($0.47 / Ounce)
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02/04/2023 08:24 pm GMT



Crest Fluoride Anticavity Toothpaste

Top 5 Best Kids Toothpaste | Crest Fluoride Anticavity Toothpaste

Crest is a leader in the oral healthcare community, combining years of research with product development. Crest Whitestrips is their most desired product; however, they’re also known for their innovative toothpaste, mouthwash, and floss. In addition, crest has partnered with Disney to feature Raya and The Last Dragon as the cover art to interest kids. Let’s take a closer look at this kids fluoride toothpaste to see how it stacks up with its competitors.


Highlights
  • Bubblegum flavor
  • Sodium fluoride 0.243%
  • Recommended for 3+ years old
  • Kid-tested mild gel formula

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭑
Taste: ⭑⭑⭑⭑⭑
Likeability: ⭑⭑⭑⭑⭑

Total: 20/20


Best for kids that enjoy the bubblegum flavor and Disney.


Directions
  • Adults and children 2 years and older
  • Brush teeth thoroughly twice a day
  • Do not swallow
  • Use pea-sized amount in children under 6 years old
  • Ask a dentist for children under 2 years old

Pros

Crest did an excellent job creating a fun bubblegum flavor while providing refreshing breath after rinsing. There was slight foaming, and kids will not have to worry about any stinging or burning sensation. Fluoride also provides the added benefit of limiting tooth decay.


Cons

It contains sodium lauryl sulfate that may irritate sensitive gums.


Champion
Crest Kid's Cavity Protection Fluoride Toothpaste, Strawberry Rush, 4.2 Ounce (Pack of 3)
$10.32 ($0.82 / Ounce)
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02/04/2023 08:27 pm GMT



Aquafresh Kids Fluoride Toothpaste

Top 5 Best Kids Toothpaste | Aquafresh Kids Fluoride Toothpaste

Aquafresh is known for its multicolored toothpaste and its unique toothpaste dispenser. The colorful red, white and blue toothpaste draws kids in to hopefully enjoy brushing. Fluoride is included in all their products except for their fluoride-free training toothpaste, recommended for 3-24 months. Let’s take a closer look at this kid’s fluoride toothpaste.


Highlights
  • ADA Accepted
  • Fluoride anticavity toothpaste
  • Bubble mint flavor
  • Recommended for 2+ years old

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭑
Taste: ⭑⭑⭑⭑⭒
Likeability: ⭑⭑⭑⭑⭑

Total: 19/20


Best for kids that enjoy gentle mint toothpaste.


Directions
  • Apply the paste onto the toothbrush
  • Use twice daily or no more than three times a day
  • Minimize swallowing

Pros

This Aquafresh product was flavorful and comfortable to use. The bubble mint flavor was gentle and less spicy than adult mint toothpaste. The added benefit of fluoride is great for kids. The teeth felt clean and fresh after use, and there was adequate foaming to cover all surfaces. Lastly, this product is ADA-accepted, the highest endorsement for oral care products.


Cons

The flavor was enjoyable; however, it quickly dissipated after rinsing. We also realize that this may be a pro for some children.


Aquafresh Kids Pump Cavity Protection Bubble Mint Fluoride Toothpaste for Cavity Protection, 4.6 ounce
$8.47 $6.46 ($1.40 / Ounce)
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02/04/2023 08:33 pm GMT



Colgate Anticavity Fluoride Toothpaste

Top 5 Best Kids Toothpaste | Colgate Anticavity Fluoride Toothpaste

Colgate seeks to develop products that promote healthy smiles. They’ve been in the oral health care industry for over 145 years and offer a range of oral care products. Sustainability is also important to them as they recently created a first-of-its-kind recyclable toothpaste tube. Lastly, they strive to be an accessible company that offers many educational resources to the public and dental professionals. Colgate has partnered with Universal Studios and the movie Minions to showcase this product. Let’s take a closer look at this kid’s fluoride toothpaste.


Highlights
  • Sodium fluoride 0.24%
  • ADA accepted
  • Mild bubble fruit flavor
  • Clinically proven
  • Cavity protection

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭑
Taste: ⭑⭑⭑⭑⭒
Likeability: ⭑⭑⭑⭑⭑

Total: 19/20


Best for kids that enjoy fruit flavor and Minions.


Directions
  • Adults and children 2 years and older
  • Brush teeth thoroughly
  • Brush twice a day
  • Children 2-6 use a pea-sized amount

Pros

This product was comfortable and gentle on the teeth and gums. There was moderate foaming to bathe the entire mouth, and the fruit flavor was unique compared to the others. This product is ADA accepted and has fluoride to prevent cavities.


Cons

The fruit flavor was enjoyable; however, some children may desire mild mint or bubblegum flavor.


Runner-up
Colgate Kids Toothpaste Pump with Fluoride, Anticavity & Cavity Protection Toothpaste, For Ages 6+, Mild Bubble Fruit Flavor, 4.4 Ounce, 6 Pack
$30.79 $14.22
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02/04/2023 09:08 pm GMT



Burt’s Bees Kids Fluoride-Free Toothpaste

Top 5 Best Kids Toothpaste | Burt’s Bees Kids Fluoride-Free Toothpaste

Burt’s Bees was founded in the early 1980s by Burt Shavitz and Roxanne Quimby. They desired a low-impact, socially and environmentally conscious lifestyle. Their first products were candles and lip balm made from beeswax from Burt’s bee hives. After Roxanne sold her stake in the company, they began formulating other products for oral care. Today, Burt has since passed, but his tradition lives on. Let’s take a closer look at this fluoride-free toothpaste.


Highlights
  • Fluoride-free toothpaste
  • Fruit fusion flavor
  • Dye-free
  • Gentle cleansing
  • No sodium lauryl sulfate
  • No artificial sweeteners

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭒
Taste: ⭑⭑⭑⭒⭒
Likeability: ⭑⭑⭑⭑⭒

Total: 16/20


Best for parents and children that don’t want fluoride in toothpaste.


Directions
  • Adults and children 2 years and older
  • Brush teeth thoroughly after meals
  • Brush twice a day
  • Do not swallow

Pros

Burt’s Bees formulated a comfortable and gentle fluoride-free toothpaste. It was refreshing, and the flavor lasted long after rinsing.


Cons

There was no foaming during use which may prevent the paste from reaching all areas in the mouth. Also, we recommend fluoride toothpaste to prevent tooth decay. However, we also understand not every parent wants fluoride in their child’s toothpaste. Lastly, the fruit flavor was not as fruity as we were hoping.


Burt's Bees Kids Toothpaste with Fluoride Fusion Fruit,4.2 Ounce, Pack of 4
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Overall Champion: Crest Fluoride Anticavity Toothpaste*

Top 5 Best Kids Toothpaste | Crest Fluoride Anticavity Toothpaste

Crest has dominated the oral care space and continues to produce effective products. This kid’s fluoride anticavity toothpaste excelled in all four categories and received a perfect score. Children will love this toothpaste. Burt’s Bee is the best alternative if fluoride-free kid’s toothpaste is desired.


Final Rankings
  1. Crest Fluoride Anticavity Toothpaste 20/20
  2. Colgate Anticavity Fluoride Toothpaste 19/20
  3. Aquafresh Kids Fluoride Toothpaste 19/20
  4. Orajel Anticavity Fluoride Toothpaste 17/20
  5. Burt’s Bees Kid Fluoride-Free Toothpaste 16/20

* My Dental Advocate product reviews are based on individual experience and your results with the products may vary.


Dr Advocate Avatar IconAbout the Author

Dr. Advocate is a board-certified dentist with 5+ years of clinical practice experience on a mission to provide accurate dental patient education. He believes everyone should access easy-to-read dental resources presented in layperson’s terms with relevant, up-to-date dental research and insight to improve their oral health.