Top 5 Best Whitening Toothpaste

Dentist Tested and Reviewed | Time to Read: 11 mins
Dr Advocate Avatar IconUpdated: August 31, 2022
By: Dr. Advocate

Top 5 Best Whitening Toothpaste Review | Picture of all 5 products being reviewedAccording to the American Association of Orthodontists, 90% of patients requested tooth whitening treatment during their dental visit. Over time teeth can transition from white to various other shades for many reasons, including diet, age, and trauma. Teeth whitening is a simple process that uses active ingredients to lift stains out of the enamel surface safely.

Hydrogen peroxide and carbamide peroxide are the two most common active ingredients. Both products are safe and effective; however, they may not correct all types of discoloration. For example, yellow-shaded teeth are more responsive than brown and gray-shaded ones. Remember that whitening is not effective on crowns, veneers, or fillings. Also, teeth that are discolored due to trauma or medications will have minimal whitening effectiveness.


Common Causes of Teeth Staining

  • Age
  • Coffee and tea
  • Red wine (chromogens)
  • Tobacco use (tar and nicotine)
  • Trauma
  • Medications

Four standard treatment methods are available if your dentist considers you a whitening candidate.


  • Stain removal toothpaste is the most common method to remove surface stains through the action of mild abrasives that scrub the teeth. Be sure to look for a whitening toothpaste that has earned the ADA Seal of Acceptance for stain removal the next time you’re in need.

  • In-office bleaching, also known as chairside bleaching, is completed during a single visit and involves multiple bleach applications applied directly to the teeth.

  • At-home bleaching consists of applying a whitening agent into custom-made trays and using them for multiple weeks. This process is slower than chairside bleaching and is best suited for patients with sensitive teeth.

  • Over-the-counter bleaching products bleaching products involve whitening strips or gels that can be purchased at your local grocery store.

Let’s take a closer look at the Top 5 Best Whitening Toothpaste, from a dentist’s perspective.



Evaluation Criteria

We highlight each product's unique, advertised benefits, identify their pros and cons and score each one from 1 to 5 based on four categories. The toothpaste with the highest score is crowned the overall champion; however, we’ll also give suggested patient benefits for each product. Prices listed are subject to change and discussed in each review, however they were not considered within the scoring criteria.


  1. Effectiveness: Does the toothpaste treat the advertised need? How effective were the results?
  2. Comfort: Was the toothpaste comfortable? Was there any burning, stinging or uncomfortable sensation?
  3. Taste: How was the overall taste? Was it refreshing? Did it alter your sense of taste?
  4. Likeability: Likeability: Is the toothpaste likeable and enjoyable to use?



Sensodyne Pronamel Mineral Boost Toothpaste

Top 5 Best Whitening Toothpaste Review | Sensodyne Pronamel Mineral Boost Toothpaste

“Sensodyne toothpaste is the #1 dentist recommended toothpaste brand for sensitive teeth”. For nearly 60 years, Sensodyne has created unique formulations to help people overcome tooth sensitivity pain while still providing the benefits of fluoride, cavity protection, fresh breath, and whitening to maintain healthy teeth.

Sensodyne toothpaste contains either stannous fluoride or potassium nitrate as an active ingredient. Stannous fluoride works by creating a barrier over sensitive areas, while potassium nitrate works by soothing the nerves inside the teeth. Sensodyne offers a wide range of products that provide lasting relief for sensitive teeth. For example, Sensodyne Pronamel Mineral Boost Toothpaste improves natural mineral absorption for strong white teeth. Let’s take a closer look at this gentle whitening toothpaste.


Review

Sensodyne Pronamel Mineral Boost Toothpaste was very comfortable to brush with and left our mouths squeaky clean. Everything about this toothpaste is gentle, from the refreshing flavor to the whitening action. We experienced a hydration sensation combined with subtle flavors. Fresh breath wasn’t as lasting as other products, but the whitening was effective. We experienced no sensitivity.


Highlights
  • $5.50 per tube (4 oz)
  • Potassium nitrate 5%
  • Sodium fluoride 0.25%
  • Replenishes vital minerals
  • Best for sensitive teeth
  • Cavity prevention
  • Gentle whitening action
  • Prevents enamel loss
  • No SLS/sulfates
  • No artificial dyes and parabens
  • No triclosan and peroxide

Results

Effectiveness: ⭑⭑⭑⭑⭒
Comfort: ⭑⭑⭑⭑⭑
Taste: ⭑⭑⭑⭑⭒
Likeability: ⭑⭑⭑⭑⭒

Total: 17/20


Best gentle whitening for sensitive teeth.


Related: Top 7 Best Sensodyne Toothpaste Review



Colgate Optic White Renewal Toothpaste

Top 5 Best Whitening Toothpaste Review | Colgate Optic White Renewal Toothpaste

Colgate seeks to develop products that promote healthy smiles. They’ve been in the oral health care industry for over 145 years and offer a range of oral care products. Sustainability is also important to them as they recently created a first-of-its-kind recyclable toothpaste tube. Lastly, they strive to be an accessible company that offers many educational resources to the public and dental professionals. Colgate Optic White Renewal Toothpaste “removes ten years of yellow stains” using a 3% hydrogen peroxide formula. Colgate claims that this is their best-patented whitening toothpaste while being enamel safe. Let’s take a closer look at this radiant whitening toothpaste.

(30% Off Code: XE994G)


Review

Colgate Optic White Renewal Toothpaste was very effective at removing stains. The smooth toothpaste texture provided great foaming action to clean hard-to-reach areas. Also, the high-impact flavor was robust, featuring cinnamon-like strength that lasted for many hours. Considering its effectiveness at removing stains, we were pleasantly surprised that we experienced no sensitivity. The flavor was exceptional and refreshing; however, it may be too spicy for some individuals.


Highlights
  • $5 per tube (6 oz)
  • Sodium monofluorophosphate 0.76%
  • Hydrogen peroxide 3%
  • High impact white flavor
  • Enamel safe
  • Sugar-free
  • Gluten-free

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭑
Taste: ⭑⭑⭑⭑⭒
Likeability: ⭑⭑⭑⭑⭑

Total: 19/20


Best whitening with cinnamon-like flavor.



Colgate Optic White Stain Fighter Toothpaste

Top 5 Best Whitening Toothpaste Review | Colgate Optic White Stain Fighter Toothpaste

Colgate Optic White Stain Fighter Toothpaste “removes 6x more surface stains with micro-polishing action”. It’s enamel-safe like Colgate Optic White Renewal; however, sodium fluoride 0.24% is the active ingredient. Let’s take a closer look at this stain-fighting, whitening toothpaste.

(30% Off Code: XE994G)


Review

Colgate Optic White Stain Fighter Toothpaste was less spicy than Colgate Renewal Toothpaste; however, it provided fresh breath for just as many hours. The toothpaste texture was another noticeable difference as you could feel the micro-polishing grittiness while brushing. Although it was gritty, it was still comfortable to use and provided excellent foaming action. It provided effective whitening action; however slightly less effective compared to Colgate Renewal Toothpaste.


Highlights
  • $4 per tube (4.2 oz)
  • Sodium fluoride 0.24%
  • Clean mint paste
  • Micro-polishing action
  • Cavity protection

Results

Effectiveness: ⭑⭑⭑⭑⭒
Comfort: ⭑⭑⭑⭑⭒
Taste: ⭑⭑⭑⭑⭑
Likeability: ⭑⭑⭑⭑⭒

Total: 17/20


Best micro-polishing toothpaste.



Crest 3D White Brilliance Whitening 2-Step Toothpaste

Top 5 Best Whitening Toothpaste Review | Crest 3D White Brilliance Whitening 2-Step Toothpaste

Crest is a leader in the oral health care community combining years of research with product development. Crest Whitestrips is their most desired product; however, they’re also known for their innovative toothpaste, mouthwash, and floss. Crest 3D White Brilliance Whitening 2-Step Toothpaste combines anticavity fluoride toothpaste with peroxide whitening gel. This daily whitening 2-step treatment “keeps your smiles up to 99% as white as a professional polish”. After brushing with step 1 for 1 minute, add step 2 and continue brushing for 1 minute to reveal your 3D white smile.

Let’s take a closer look at this 2-step formula.


Review

Crest Whitening 2-Step Toothpaste combines a refreshing, flavorful toothpaste with an effective whitening gel to check all the boxes. Step 1 has a great mint flavor and easily brushes away stubborn plaque. Step 2 is applied after 1 minute, and whitening properties take effect. Also, the peroxide flavor is uniquely masked by the mint-flavored step 1. Its whitening effectiveness was fantastic, and we experienced no sensitivity. Although multiple steps are needed, this product produced excellent results.


Highlights
  • $11 per package
  • Step 1 deep cleaning toothpaste
  • Step 2 peroxide whitening gel
  • Stannous fluoride 0.45%
  • Satisfaction guaranteed or money back
  • Gentle foaming action
  • Daily whitening 2-step treatment

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭑
Taste: ⭑⭑⭑⭑⭑
Likeability: ⭑⭑⭑⭑⭑

Total: 20/20


Best whitening toothpaste with no sensitivity.




Crest 3D White Brilliance Hydrogen Peroxide 4% Toothpaste

Top 5 Best Whitening Toothpaste Review | Crest 3D White Brilliance Hydrogen Peroxide 4% Toothpaste

Crest 3D White Brilliance Hydrogen Peroxide, 4% Toothpaste, features advanced whitening formula and is Crest's highest level of hydrogen peroxide toothpaste. This revitalizing formula nourishes enamel with fluoride and deeply penetrates surface stains with foaming action.

Let’s take a closer look at this peroxide whitening toothpaste from the “#1 Whitening Brand” in America.


Review

Crest Hydrogen Peroxide, 4% Toothpaste, provided effective whitening without sensitivity. The peroxide flavor was a bit overwhelming and lacked refreshing qualities. It has a thicker texture; however, it was smooth and gentle to brush with. The hydrogen peroxide provided great foaming action that left our mouths feeling clean. There is a tradeoff in flavor compared to the whitening effectiveness; however, some individuals will have no issues.


Highlights
  • $10 per tube (3 oz)
  • Sodium monofluorophosphate 1.14%
  • Hydrogen peroxide 4%
  • Fresh mint flavor
  • Advanced whitening formula
  • Anticavity toothpaste

Results

Effectiveness: ⭑⭑⭑⭑⭑
Comfort: ⭑⭑⭑⭑⭒
Taste: ⭑⭑⭑⭒⭒
Likeability: ⭑⭑⭑⭑⭒

Total: 16/20


Best foaming action with effective whitening.




Overall Champion: Crest 3D White Brilliance Whitening 2-Step Toothpaste*

Top 5 Best Whitening Toothpaste Review | Crest 3D White Brilliance Whitening 2-Step Toothpaste

Crest 3D White Brilliance Whitening 2-Step Toothpaste secured the top spot because of its whitening effectiveness, great flavor, and lasting freshness. Other than the steep price, our only concern was patient compliance using the 2-step application process. Colgate Optic White Renewal Toothpaste was also effective and provided a refreshing cinnamon-like mint flavor that lasted many hours after use. We were also pleased with this product overall. Finally, Colgate Stain Fighter and Sensodyne Pronamel Mineral Boost Toothpaste scored 17/20 to round out the top 3. If you struggle with sensitive teeth, Sensodyne is highly recommended.


Related: Top 7 Best Sensodyne Toothpaste Review


Final Rankings
  1. Crest 3D White Brilliance Whitening 2-Step Toothpaste 20/20
  2. Colgate Optic White Renewal Toothpaste 19/20
  3. Colgate Optic White Stain Fighter Toothpaste 17/20
  4. Sensodyne Pronamel Mineral Boost Toothpaste 17/20
  5. Crest 3D White Brilliance Hydrogen Peroxide 4% Toothpaste 16/20

* My Dental Advocate product reviews are based on individual experience and your results with the products may vary.


Dr Advocate Avatar IconAbout the Author

Dr. Advocate is an actual board-certified dentist with clinical practice experience and a mission to provide accurate dental patient education. He believes everyone should access easy-to-read dental resources presented in layman’s terms with relevant, up-to-date dental research and insight to improve their oral health.



Top 5 Best Whitening Toothpaste

Dentist Tested and Reviewed
Time to Read: 11 mins

Top 5 Best Whitening Toothpaste Review | Picture of all 5 products being reviewed
Dr Advocate Avatar IconUpdated: August 31, 2022
By: Dr. Advocate

According to the American Association of Orthodontists, 90% of patients requested tooth whitening treatment during their dental visit. Over time teeth can transition from white to various other shades for many reasons, including diet, age, and trauma. Teeth whitening is a simple process that uses active ingredients to lift stains out of the enamel surface safely.

Hydrogen peroxide and carbamide peroxide are the two most common active ingredients. Both products are safe and effective; however, they may not correct all types of discoloration. For example, yellow-shaded teeth are more responsive than brown and gray-shaded ones. Remember that whitening is not effective on crowns, veneers, or fillings. Also, teeth that are discolored due to trauma or medications will have minimal whitening effectiveness.


Common Causes of Teeth Staining

  • Age
  • Coffee and tea
  • Red wine (chromogens)
  • Tobacco use (tar and nicotine)
  • Trauma
  • Medications


Four standard treatment methods are available if your dentist considers you a whitening candidate.

  • Stain removal toothpaste is the most common method to remove surface stains through the action of mild abrasives that scrub the teeth. Be sure to look for a whitening toothpaste that has earned the ADA Seal of Acceptance for stain removal the next time you’re in need.
  • In-office bleaching, also known as chairside bleaching, is completed during a single visit and involves multiple bleach applications applied directly to the teeth.
  • At-home bleaching consists of applying a whitening agent into custom-made trays and using them for multiple weeks. This process is slower than chairside bleaching and is best suited for patients with sensitive teeth.
  • Over-the-counter bleaching products bleaching products involve whitening strips or gels that can be purchased at your local grocery store.


Evaluation Criteria

We highlight each product's unique, advertised benefits, identify their pros and cons and score each one from 1 to 5 based on four categories. The toothpaste with the highest score is crowned the overall champion; however, we’ll also give suggested patient benefits for each product. Prices listed are subject to change and discussed in each review, however they were not considered within the scoring criteria.


  1. Effectiveness: Does the toothpaste treat the advertised need? How effective were the results?
  2. Comfort: Was the toothpaste comfortable? Was there any burning, stinging or uncomfortable sensation?
  3. Taste: How was the overall taste? Was it refreshing? Did it alter your sense of taste?
  4. Likeability: Likeability: Is the toothpaste likeable and enjoyable to use?



Sensodyne Pronamel Mineral Boost Toothpaste

Top 5 Best Whitening Toothpaste Review | Sensodyne Pronamel Mineral Boost Toothpaste

“Sensodyne toothpaste is the #1 dentist recommended toothpaste brand for sensitive teeth”. For nearly 60 years, Sensodyne has created unique formulations to help people overcome tooth sensitivity pain while still providing the benefits of fluoride, cavity protection, fresh breath, and whitening to maintain healthy teeth.

Sensodyne toothpaste contains either stannous fluoride or potassium nitrate as an active ingredient. Stannous fluoride works by creating a barrier over sensitive areas, while potassium nitrate works by soothing the nerves inside the teeth. Sensodyne offers a wide range of products that provide lasting relief for sensitive teeth. For example, Sensodyne Pronamel Mineral Boost Toothpaste improves natural mineral absorption for strong white teeth.

Let’s take a closer look at this gentle whitening toothpaste.


Review

Sensodyne Pronamel Mineral Boost Toothpaste was very comfortable to brush with and left our mouths squeaky clean. Everything about this toothpaste is gentle, from the refreshing flavor to the whitening action. We experienced a hydration sensation combined with subtle flavors. Fresh breath wasn’t as lasting as other products, but the whitening was effective. We experienced no sensitivity.


Highlights

  • $5.50 per tube (4 oz)
  • Potassium nitrate 5%
  • Sodium fluoride 0.25%
  • Replenishes vital minerals
  • Best for sensitive teeth
  • Cavity prevention
  • Gentle whitening action
  • Prevents enamel loss
  • No SLS/sulfates
  • No artificial dyes and parabens
  • No triclosan and peroxide


Results

Effectiveness:
Comfort:
Taste:
Likeability:

⭑⭑⭑⭑⭒
⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭒
⭑⭑⭑⭑⭒


Total: 17/20


Best gentle whitening for sensitive teeth.



Related:
Top 7 Best Sensodyne Toothpaste Review




Colgate Optic White Renewal Toothpaste

Top 5 Best Whitening Toothpaste Review | Colgate Optic White Renewal Toothpaste

Colgate seeks to develop products that promote healthy smiles. They’ve been in the oral health care industry for over 145 years and offer a range of oral care products. Sustainability is also important to them as they recently created a first-of-its-kind recyclable toothpaste tube. Lastly, they strive to be an accessible company that offers many educational resources to the public and dental professionals. Colgate Optic White Renewal Toothpaste “removes ten years of yellow stains” using a 3% hydrogen peroxide formula. Colgate claims that this is their best-patented whitening toothpaste while being enamel safe.

Let’s take a closer look at this radiant whitening toothpaste.


Review

Colgate Optic White Renewal Toothpaste was very effective at removing stains. The smooth toothpaste texture provided great foaming action to clean hard-to-reach areas. Also, the high-impact flavor was robust, featuring cinnamon-like strength that lasted for many hours. Considering its effectiveness at removing stains, we were pleasantly surprised that we experienced no sensitivity. The flavor was exceptional and refreshing; however, it may be too spicy for some individuals.


Highlights

  • $5 per tube (6 oz)
  • Sodium monofluorophosphate 0.76%
  • Hydrogen peroxide 3%
  • High impact white flavor
  • Enamel safe
  • Sugar-free
  • Gluten-free


Results

Effectiveness:
Comfort:
Taste:
Likeability:

⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭒
⭑⭑⭑⭑⭑


Total: 19/20


Best whitening with cinnamon-like flavor.


(30% Off Code: XE994G)




Colgate Optic White Stain Fighter Toothpaste

Top 5 Best Whitening Toothpaste Review | Colgate Optic White Stain Fighter Toothpaste

Colgate Optic White Stain Fighter Toothpaste “removes 6x more surface stains with micro-polishing action”. It’s enamel-safe like Colgate Optic White Renewal; however, sodium fluoride 0.24% is the active ingredient.

Let’s take a closer look at this stain fighting, whitening toothpaste.


Review

Colgate Optic White Stain Fighter Toothpaste was less spicy than Colgate Renewal Toothpaste; however, it provided fresh breath for just as many hours. The toothpaste texture was another noticeable difference as you could feel the micro-polishing grittiness while brushing. Although it was gritty, it was still comfortable to use and provided excellent foaming action. It provided effective whitening action; however slightly less effective compared to Colgate Renewal Toothpaste.


Highlights

  • $4 per tube (4.2 oz)
  • Sodium fluoride 0.24%
  • Clean mint paste
  • Micro-polishing action
  • Cavity protection


Results

Effectiveness:
Comfort:
Taste:
Likeability:

⭑⭑⭑⭑⭒
⭑⭑⭑⭑⭒
⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭒


Total: 17/20


Best micro-polishing toothpaste.


(30% Off Code: XE994G)


Related:
Top 3 Best Arm & Hammer Toothpaste Review




Crest 3D White Brilliance Whitening 2-Step Toothpaste

Top 5 Best Whitening Toothpaste Review | Crest 3D White Brilliance Whitening 2-Step Toothpaste

Crest is a leader in the oral health care community combining years of research with product development. Crest Whitestrips is their most desired product; however, they’re also known for their innovative toothpaste, mouthwash, and floss. Crest 3D White Brilliance Whitening 2-Step Toothpaste combines anticavity fluoride toothpaste with peroxide whitening gel. This daily whitening 2-step treatment “keeps your smiles up to 99% as white as a professional polish”. After brushing with step 1 for 1 minute, add step 2 and continue brushing for 1 minute to reveal your 3D white smile.

Let’s take a closer look at this 2-step formula.


Review

Crest Whitening 2-Step Toothpaste combines a refreshing, flavorful toothpaste with an effective whitening gel to check all the boxes. Step 1 has a great mint flavor and easily brushes away stubborn plaque. Step 2 is applied after 1 minute, and whitening properties take effect. Also, the peroxide flavor is uniquely masked by the mint-flavored step 1. Its whitening effectiveness was fantastic, and we experienced no sensitivity. Although multiple steps are needed, this product produced excellent results.


Highlights

  • $11 per package
  • Step 1 deep cleaning toothpaste
  • Step 2 peroxide whitening gel
  • Stannous fluoride 0.45%
  • Satisfaction guaranteed or money back
  • Gentle foaming action
  • Daily whitening 2-step treatment


Results

Effectiveness:
Comfort:
Taste:
Likeability:

⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭑


Total: 20/20


Best whitening toothpaste with no sensitivity.





Crest 3D White Brilliance Hydrogen Peroxide 4% Toothpaste

Top 5 Best Whitening Toothpaste Review | Crest 3D White Brilliance Hydrogen Peroxide 4% Toothpaste

Crest 3D White Brilliance Hydrogen Peroxide, 4% Toothpaste, features advanced whitening formula and is Crest's highest level of hydrogen peroxide toothpaste. This revitalizing formula nourishes enamel with fluoride and deeply penetrates surface stains with foaming action.

Let’s take a closer look at this peroxide whitening toothpaste from the “#1 Whitening Brand” in America.


Review

Crest Hydrogen Peroxide, 4% Toothpaste, provided effective whitening without sensitivity. The peroxide flavor was a bit overwhelming and lacked refreshing qualities. It has a thicker texture; however, it was smooth and gentle to brush with. The hydrogen peroxide provided great foaming action that left our mouths feeling clean. There is a tradeoff in flavor compared to the whitening effectiveness; however, some individuals will have no issues.


Highlights

  • $10 per tube (3 oz)
  • Sodium monofluorophosphate 1.14%
  • Hydrogen peroxide 4%
  • Fresh mint flavor
  • Advanced whitening formula
  • Anticavity toothpaste


Results

Effectiveness:
Comfort:
Taste:
Likeability:

⭑⭑⭑⭑⭑
⭑⭑⭑⭑⭒
⭑⭑⭑⭒⭒
⭑⭑⭑⭑⭒


Total: 16/20


Best foaming action with effective whitening.





Overall Champion:
Crest 3D White Brilliance Whitening 2-Step Toothpaste*

Top 5 Best Whitening Toothpaste Review | Crest 3D White Brilliance Whitening 2-Step Toothpaste

Crest 3D White Brilliance Whitening 2-Step Toothpaste secured the top spot because of its whitening effectiveness, great flavor, and lasting freshness. Other than the steep price, our only concern was patient compliance using the 2-step application process. Colgate Optic White Renewal Toothpaste was also effective and provided a refreshing cinnamon-like mint flavor that lasted many hours after use. We were also pleased with this product overall. Finally, Colgate Stain Fighter and Sensodyne Pronamel Mineral Boost Toothpaste scored 17/20 to round out the top 3. If you struggle with sensitive teeth, Sensodyne is highly recommended.



Related:
Top 7 Best Sensodyne Toothpaste Review


Final Rankings
  1. Crest 3D White Brilliance Whitening 2-Step Toothpaste 20/20
  2. Colgate Optic White Renewal Toothpaste 19/20
  3. Colgate Optic White Stain Fighter Toothpaste 17/20
  4. Sensodyne Pronamel Mineral Boost Toothpaste 17/20
  5. Crest 3D White Brilliance Hydrogen Peroxide 4% Toothpaste 16/20

* My Dental Advocate product reviews are based on individual experience and your results with the products may vary.


Dr Advocate Avatar Icon
About the Author

Dr. Advocate is an actual board-certified dentist with clinical practice experience and a mission to provide accurate dental patient education. He believes everyone should access easy-to-read dental resources presented in layman’s terms with relevant, up-to-date dental research and insight to improve their oral health.



Related Product Reviews


Related Product Reviews